VICE PRESIDENT OF MARKETING AND COMMUNICATIONS 

Position Summary

The Vice President of Marketing & Communications is an elected officer of the Chapter. This position oversees activities related to communication among the Chapter members at large, and communication with the community and other professional associations. Additionally, this position oversees activities related to the marketing of chapter initiatives.

TIME COMMITMENT

TERM: 2 years

Estimated Time Requirements per month

• Attending board meetings: 2 hours plus travel time
• Attending monthly chapter meetings: 3 hours plus travel time
• Communicating with administrative office about routine issues: 2-4 hours
• Website: 10 hours

LINE OF COMMUNICATION

• The Vice President of Marketing & Communications supports the President and interacts within the Board as a member of the team, making decisions by consensus and working with the President on an as-needed basis

CORE

• Ensures a communication piece is sent to members at least once each quarter
• Ensures that the chapter adheres to ATD identity guidelines
• National member of ATD and a member in good standing in the local chapter 

COMMUNICATIONS

• Develop goals for maintaining and improving internal Chapter communications
• Develop a project plan to create a Business Community Outreach Program
• Manage Chapter publicity and media relations
• Market special projects (ex. TTT workshop, National Conference, etc.)
• Advise Board of market trends
• Oversee person or persons responsible for production of newsletter. Responsibilities include such tasks as solicitation of general-interest articles, letters from the President, articles promoting Chapter and National activities, reviews of previous meetings, membership updates, etc.
• Coordinate communication activities with related activities of Membership, Programs & Events, and other offices as needed
• Report on communications-related topics to Board
• Attend and participate in all monthly Board Meetings & annual leadership conference
• May be asked to write articles for the newsletter

Critical Success Factors

• Responsible for the content of the website
• Support Chapter activities through the internal Chapter communications such as the newsletter, updates, email blasts, etc.
• Provide expertise and support other communication and publication efforts such as meeting announcements, Chapter brochures, etc
• Promotes Central Ohio ATD activities to HR and training professionals in a wide range of industries
• Develops committees to meet these goals

Supported By:

• Newsletter editor – responsible for publishing and distributing Chapter newsletter; reports to VP, Marketing & Communication
• Social Media Coordinators – responsible for updating all chapter social media platforms; reports to VP, Marketing & Communication

*These positions may be combined as appropriate

*Outreach positions may be established as the program is created