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  • Workshop - Marketing Your Training Program

Workshop - Marketing Your Training Program

  • 24 Jun 2010
  • 8:00 AM - 12:30 PM
  • Quest Conference Center, 8405 Pulsar Place, Columbus, OH 43240


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Marketing Your Training Program Workshop


June 24, 2010

Time: 8:00 – 12:30 (Continental breakfast provided)


There is the scene in the ShamWow! commercial where the spokesperson pours a soda drink into a piece of carpeting. He then proceeds to suction up massive amounts of liquid with the fantastical Shamwow. Ever notice that between the soaking of the carpet and the picking up the liquid there is a moment when the camera cuts to a shot of the spokesperson? When the camera goes back to the carpet all of the soda that was running out is GONE.

The picture had been doctored. Ah ha. The ShamWow! is a SHAM . . .wow!

Commercials like this have turned us into the cynical bunch that we are. We no longer believe the hype and the promotional materials.

What training program are you trying to sell?  What endeavor are you trying to recruit for? What clients are you trying to attract?

The key to creditability is a message of performance from sources that we trust. In a word . . . testimonials. So where do you get testimonials for your efforts?

Look at your materials. Are you asking others to take your word on something?  Imagine the power of a hoard of others all touting your greatness.

Professional educators, both in private practice or working for various corporations need to sell their programs. If the students won’t come, then you are out of business.

Learn how to sell your story…your training. Join Kordell Norton in an engaging and energetic workshop. Using real world examples you will discover specific ideas on how to build your training brand both inside and outside your organization.



Kordell Norton, President, Synergy Solutions LLC


Quest Conference Center

8405 Pulsar Place

Columbus, OH 43240


$50 members; $60 non-members

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